In the beginning there was a chilli patch on a very green hill overlooking Byron Bay. Jalapeno chillies thrived in the rich red soil. With a little help from a local farmer and some compost from the old Byron Piggery, the little chilli patch grew strong in the light of the semi-tropical Summer.
Meanwhile, they purchased a well-used taco van already operating at the Byron Markets. Most Sundays they would hook up the caravan to their old, rusty ute and wind down the hills to one of the local markets. In those marvelous, busy days they served soft tacos, burritos and nachos like the markets had never seen.
From the start, wanting their food to be exceptionally tasty, they knew they would have to make our their own salsa. After long days of trial and error in their little kitchen at home, they arrived at two respectably authentic sauces – Salsa Picante and Salsa Verde.
It wasn’t long before regular customers showed up with empty jars, hoping to take some of the salsa home with them. And that’s how Byron Bay Chilli Company was born. Word of mouth spread quickly, and it was suggested they should try selling to a few shops. Deli Byron and Gourmet Bay took on the products locally, and when presented to David Jones Department store and Butler’s Deli in Brisbane, they readily carried the salsas as well.
Encouraged, they decided to test the waters at a food show in Brisbane. As fate would have it, Graham and Gail Boyd, food writers for the Courier Mail happened by their stand, and wrote an article about the BBCC salsa in their regular Wednesday column, “Fossicking with the Boyds”.
What happened next took them totally by surprise. A telephone call the buyer for Coles Supermarkets in Queensland, who had read the article, said he and the then CEO of Coles were interested in supporting local products and asked if they wanted to trial the salsas in a few local stores…
Since entering many Australian and International competitions, the ultimate accolade came in 2007 when their Fiery Coconut Chilli Sauce was voted Grand Prize Winner over 740 other entries at the annual Scovie contest in Albuquerque, New Mexico!
To catch up on the latest news at Byron Bay Chilli why not drop by our website located at www.byronbaychilli.com